AI Insights · Timothy · April 2022
Top 5 Drawing & Coloring Apps on iOS in the UK for Q1 2022
Explore the performance of the top 5 drawing and coloring apps on iOS in the UK during Q1 2022, including trends in downloads, revenue, and active users.
In Q1 2022, the top 5 drawing and coloring apps on the iOS platform in the United Kingdom demonstrated varying trends in downloads, revenue, and active users. Here’s a detailed look at their performance based on data from Sensor Tower.
Color by Number：Coloring Games from Wildlife Studios showed a steady weekly revenue trend, peaking at around $8.3K at the end of December and fluctuating throughout the quarter, ending at approximately $6.1K in the last week of March. Weekly downloads saw a decline from 19K to about 9.6K, while weekly active users decreased from 90.3K to 71.2K over the same period.
Disney Coloring World by StoryToys Limited experienced weekly revenue peaks at around $9K in early January and late February, with a notable dip to $4.5K in mid-March. Downloads started strong at 9.6K in the first week of January but gradually declined to 3K by the end of March. Active users also followed a similar trend, starting from 11.5K in early January and dropping to 6.1K in late March.
Sandbox - Pixel Art Coloring by Alexey Grigorkin maintained a relatively stable weekly revenue, averaging around $5K throughout the quarter. Downloads saw a significant drop from 12.3K at the end of December to 6.4K by the end of March. Despite this, the app maintained a high number of active users, peaking at 566.8K at the end of December and sustaining above 470K towards the end of the quarter.
Colorfy: Coloring Book Games, also from Wildlife Studios, showed consistent weekly revenue around $5K, with a slight peak of $5.4K in mid-February. Downloads fluctuated between 2.3K and 4.3K, while active users remained fairly steady, ranging from 4.8K to 7.8K throughout the quarter.
Lastly, Gallery: Coloring book & decor by BERESNEV s.r.o. had a weekly revenue trend peaking at $4.6K in early January and then stabilizing around $2.9K by the end of March. Downloads fluctuated between 2K and 5K, and active users showed a decline from 44K to 43K over the quarter.
For more detailed insights into the performance of these apps, visit Sensor Tower.
